I never cease to be amazed at the number of IT projects that simply have no business value.  Projects that start out with the promise of providing some wonderful new feature or assured ROI. 

One item that I really assumed that everyone already was well aware of was how important the web presence is to a company.  You would think that most companies today have a solid web strategy and SEO strategy to help them take advantage of this 24x7 sales rep.  Amazingly they don't.

I have met Doctors who are fellows, triple board certifed and just the cream of the crop with a "sticky bear" presence on the web and no strategy.  I have worked with companies that just don't get the importance of the web opportunity to their businesses.

 Let us be clear, this stuff is critical these days.  If you are not able to point someone to a quality web site that informs and compels them to action you are sunk.

John D. Sanders
http://www.seitmc.com/contact.aspx

Strategy Consulting | Application Development | Operational Support   
Integrity is doing what is right when no one is looking. Character is what you are willing to stand up for when everyone is.